Section
Category: Throwback
19 stories
Naukri.com Hari Sadu: the ad that sold job hunting
In 2006, Naukri.com's Hari Sadu ad became an early Indian viral hit and proved a job portal could sell a feeling, not a feature…
Thanda Matlab Coca-Cola: How Aamir Khan Made One Word a Brand
How Coca-Cola and McCann Erickson turned the everyday Hindi word for a cold drink into a brand property with Aamir Khan's regional makeovers.
How Vicco Turmeric’s ‘Nahi Cosmetic’ Jingle Lasted Decades
The Vicco Turmeric 'nahi cosmetic' ad ran for years on a five-word jingle and a plain product truth. Here's how it built a recall…
Amul Doodh Doodh: The jingle that made milk a national chant
A 1990s Amul milk film turned the word doodh into an earworm and made packaged milk feel like a national habit. Here's why it…
Nirma Doodh Si Safedi: The Jingle That Built A Challenger
Nirma's 'Doodh Si Safedi' jingle turned a price-led detergent into a singable promise. Here’s what it changed in Indian advertising.
NECC’s Sunday Ho Ya Monday Jingle Made Eggs a Daily Habit
How NECC's Sunday Ho Ya Monday, Roz Khao Ande jingle turned a commodity into a daily Indian habit and a template for commodity marketing.
Raymond’s Complete Man: The Ad That Sold an Idea
How Raymond's long-running Complete Man platform turned suiting fabric into an emotional promise and became a masterclass in brand consistency.
John Lewis Monty the Penguin: The Ad That Changed Christmas Ads
How John Lewis and Adam&EveDDB turned a boy and his toy penguin into a cultural event, a sales driver and the benchmark for Christmas…
Rasna’s ‘I Love You Rasna’: the jingle India still remembers
How a soft-drink concentrate used a simple jingle and catchphrase to become one of India's most durable advertising memories.
How Compare the Meerkat Made Compare the Market Famous
The 2009 VCCP campaign that turned a soundalike joke into a beloved meerkat and made a UK price comparison site a pop-culture fixture.
Ad Watch: How Onida’s Green Devil Made Envy a Status Symbol
In 1982, Onida and Ogilvy & Mather launched a green devil and the line 'Neighbour's Envy, Owner's Pride', turning envy into a premium brand…
How Apple’s 1984 Super Bowl ad created the launch film
The film that turned a Super Bowl slot into a cultural event, launched the Macintosh and changed how tech brands tell stories.