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Volvo CE’s ‘Aaj Banayein Kal’ Puts People Before Concrete
Volvo Construction Equipment's new campaign 'Aaj Banayein Kal' shifts infrastructure storytelling from kilometres and tonnage to children, dreams and the builders behind them.
Racold’s #BetterServiceThanSorry Turns Service Into a Campaign
Racold's #BetterServiceThanSorry campaign uses four AI-led films to push preventive water heater care, plus a Rs 290 health check offer. Here's why it matters.
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…
WazirX Revives ‘Ramadhir Singh’ to Push Research-Led Trading
WazirX's new OTT film brings back Tigmanshu Dhulia's Ramadhir Singh to warn crypto traders against blindly following online tip groups. Here's why it works.
