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BharathCloud, ibentos Team Up for AI Marketing Tech
India's BharathCloud will use ibentos HYPE to create and scale on-brand campaigns, with plans to explore AI-led event experiences for customers.
AI speeds marketing up, but decision quality still lags
Generative AI can accelerate drafts and variants, but faster output doesn't fix unclear briefs or weak decision criteria. Here's where marketers should shift focus.
MRUCI Names Kaacon Sethi CEO to Revive Indian Readership Survey
MRUCI has appointed Kaacon Sethi as CEO, effective October 8, 2026, to lead the Indian Readership Survey revival after a nearly six-year leadership gap.
6 ABM Plays to Fix Sales and Marketing Alignment
ABM leaders at Snowflake, Datadog and Unisys share operating plays that turn sales and marketing alignment into a weekly discipline.
How to Optimize Content for AI Answer Engines
MarTech's latest guidance breaks down the technical and content changes marketers need to stay citable in AI search tools like ChatGPT and Perplexity.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
