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Average CMO Tenure Falls 35% Since 2010
A 13,000-marketer study finds median CMO tenure has dropped from four years to 2.6 years since 2010, reshaping boardroom influence and agency ties.
When Sachin Made Boost an Energy Badge
The Boost-Sachin jingle taught a generation to see a malt drink as fuel for performance. Here's how it reshaped India's energy-drink cues.
Myntra CMO Sunder Balasubramanian exits after four years
Sunder Balasubramanian has stepped down as Myntra's CMO after nearly four years, closing a run that spanned customer growth, marketing and creative.
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
How Kitna Deti Hai became India’s favourite car question
The throwback story of Maruti Suzuki's Kitna Deti Hai campaign, the film that turned fuel efficiency into India's best-known car-buying question.
Ather Energy, Nykaa Make Contagious Brands Report 2026
Contagious Brands Report 2026 names Ather Energy and Nykaa among 45 global brands moving beyond products to build distinctive consumer experiences.
