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Ghadi’s Vishwas Ki Pariksha tests trust with Madhuri Dixit
Ghadi launches a re-engineered detergent campaign with Madhuri Dixit, using on-camera tests of foam, texture and dissolution to back its trust promise.
OnePlus #MakeItSpecial 2026 Celebrates Diwali Across Generations
OnePlus India's third #MakeItSpecial Diwali film pairs Gen Z dance challenges with grandparents, with Smriti Mandhana and a Marzi community push.
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
Cadbury Dairy Milk Kuch Khaas Hai: The 1994 Shift
The 1994 Ogilvy ad that made Cadbury Dairy Milk a treat for grown-ups, not just children, and reset chocolate advertising in India.
Kusha Kapila and Meta’s Arun Srinivas on Reels Discovery
At FICCI Frames 2026, Kusha Kapila and Meta India VP Arun Srinivas discussed why engagement and AI-led discovery now beat follower count on Reels.
