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AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.
Madhuri Dixit fronts Madhusudan Frozen push
Madhuri Dixit signs a two-year deal as Madhusudan Frozen brand ambassador, supporting the dairy brand's entry into frozen foods and ready-to-cook meals.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.
Ghadi detergent’s new campaign tests trust with Madhuri Dixit
RSPL Group rolls out 'Vishwas Ki Pariksha' with Madhuri Dixit, turning Ghadi's new foam, powder and dissolution claims into a public product test.
SAP Concur India Names Sanjay Kumar Chaudhary Marketing Head
The B2B marketer with over 25 years across SAP, Oracle, Intellect Design Arena and Lentra.AI takes charge of travel and expense platform marketing in…
D&AD: Constraint-led creativity surges in 2026 work
D&AD's Annual 2026 finds constraint-driven creativity has exploded across 50,000 entries from 89 countries, with community listening rising as a prerequisite.
