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Martech Teams Can Cut AI Costs With Smarter Prompts
AI costs are climbing, especially through agents. Smarter prompting, frameworks and prompt logs can lift output without extra spend.
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
Mental Health Campaigns Shift From Awareness to Action
Adweek's Adspeak looks at how Love Your Mind used a brand platform, local voices and behavior metrics to turn mental health awareness into action.
Data Busts 7 AI Search Myths Marketers Still Believe
AI and traditional search are growing together, not competing. New data shows AI-driven traffic is real but massively undercounted in analytics.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
International Coffee Day: Nostalgia, Wit and Banking Metaphors
Indian brands used nostalgia, product metaphors and visual wit to make International Coffee Day their own. Here are the campaign routes marketers can reuse.
