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Jon Cook to Exit WPP in 2027; Eric Campbell Named VML CEO
WPP confirms Jon Cook will exit in March 2027 after 30 years, naming Eric Campbell as VML's incoming global CEO. Here's what it signals…
Brands Move Beyond Discounts to Measure Real Customer Value
At ET MarTech+ Summit 2026, D2C brands said repeat frequency and discounts reveal less than purchase intent, early signals and community.
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
SPUR launches AI content tracking standard for publishers
SPUR's first content telemetry standard tracks retrieval, grounding and citations, with OpenAI, Google, Meta and others invited to an advisory board.
TikTok Adds Attribution Source Optimization for App Campaigns
TikTok's Attribution Source Optimization lets app advertisers align campaign reporting and bidding with their chosen MMP or TikTok signal.
Jio Dhan Dhana Dhan: The jingle that sold India 4G
How Jio's 2016 launch film turned a telecom tariff into an earworm, a cricket celebration, and a mass-market habit.
