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Closeup Kya Aap Closeup Karte Hain Ad Watch
How Closeup's 'Kya Aap Closeup Karte Hain?' repositioned toothpaste from oral health to a confidence and romance ritual that Indian youth still remember.
Publicis Groupe India bags Raymond Lifestyle mandate
Raymond Lifestyle has consolidated creative, media, performance, CRM, digital and tech with Publicis Groupe India's bespoke Team One Thread.
Lay’s Peel-and-Reveal Print Ad Lets Fans Meet Ranbir
Lay’s turns a newspaper ad into a peel-and-reveal contest entry with Ranbir Kapoor, then links it to retail. What marketers can borrow.
Paytm Karo: The Ad That Made Paying a Verb
How Paytm Karo turned an electricity bill into a brand verb and rode India's demonetization wave to make mobile payments mainstream.
Welspun QuikDry Makes Quick-Drying Visible in 3-City OOH
MOMS Outdoor turned monsoon realities in Mumbai, Delhi and Bengaluru into tactile OOH proof for Welspun QuikDry Towels' quick-drying benefit.
CNN chief Mark Thompson set to stay on after Skydance merger
CNN's Mark Thompson looks set to stay after the Skydance merger, but editorial independence and CBS News bundling are the key questions for media…
