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MDH’s Asli Masale Sach Sach jingle still carries the brand
How MDH's "Asli Masale Sach Sach, MDH MDH" jingle became a decades-long memory hook and still anchors new range films. A throwback ad watch.
Anthropic’s $42B Loss Won’t Slow a November IPO
Anthropic could start formal IPO marketing the week of November 9, despite a net loss of almost $42B in 2025. Investors eye a $2T…
How The Guardian’s Three Little Pigs ad sold open journalism
How a 2012 fairy-tale retelling by BBH London became a Cannes Grand Prix-winning case study in selling open journalism to the world.
Disney cuts 300+ roles as TV overhaul plans more layoffs
Disney is centralising its television business, with hundreds of layoffs expected and its legal team told to prepare to become much smaller.
Ghadi’s ‘Pehle Istemal Karein’ Ad That Flipped Detergent Ads
How Ghadi's 'Pehle Istemal Karein Phir Vishwas Karein' ad replaced miracle claims with a trial-first challenge and became a cultural line.
Raymond Lifestyle taps Publicis Groupe for integrated mandate
Raymond Lifestyle names Publicis Groupe India its integrated marketing partner, consolidating creative, media, CRM, digital and technology under Team One Thread.
