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Diageo India elevates Mohit Cherian to VP Customer Marketing
Diageo India promotes Mohit Cherian to Vice President – Customer Marketing after brand roles on Royal Challenge and McDowell's No.1.
Star Sports’ Mauka Mauka: The Ad That Turned a Rivalry Into a Meme
How Star Sports turned a 2015 India-Pakistan World Cup clash into a viral, episodic campaign that made 'Mauka Mauka' a national catchphrase.
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
Crocs India taps KL Rahul for festive Feel It All campaign
Crocs brings its global Feel It All platform to India with KL Rahul, a festive capsule, Jibbitz charms and a social dhoom scroll from…
Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.
Aquaguard’s hard truth: it’s the water, not your life
Eureka Forbes and Parul Gulati reframe hair fall as a hard-water problem in the first of two Aquaguard Water Softener films.
