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81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
Monster Energy appoints full-funnel marketer Ashita Khanna
Ashita Khanna joins Monster Energy as senior marketing manager, APAC India, after scaling Aqualens into a Rs 200-400 crore brand at Lenskart.
Surf Excel’s Daag Achhe Hain race ends with every child winning
Surf Excel returns to the race for Daag Achhe Hain, but this time falling children get back up together and every child is called…
Fujifilm India Signs Rashmika Mandanna for Imaging Push
Fujifilm India names Rashmika Mandanna ambassador for its imaging solutions business to reach younger consumers and push instant photography.
Kalyan Jewellers frames Navratri gold as Shakti
Kalyan Jewellers' Navratri film, Shakti, positions festive gold as part of women's ritual roles across cooking, blessings, garba and aarti.
Kantar ties customer experience to 2.5x share lift
Kantar and Qualtrics launch Experience Impact to connect CX, brand tracking and operational data—and show which moments build brand equity.
