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Dear Media’s $50M-$100M Run: Drop the Script
Amanda Hirsch and Dear Media say podcast brand deals perform best when hosts shape the message. Scripts, they say, are the biggest brand mistake.
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
AppLovin v Unity: ad auction data fight explained
AppLovin and Unity are in court over what counts as legitimate ad auction data. The case could reshape SDK norms and AI-driven ad optimization.
Burger King ends Yoo Hae-jin ad after two weeks
Burger King's Yoo Hae-jin truffle Whopper push wraps two weeks after launch amid boycott calls, putting the talent-risk playbook back in focus.
MongoDB’s India marketing gets a 16-year B2B hand
MongoDB names Komal Puri as India marketing head. She brings nearly 16 years in B2B SaaS, martech and enterprise marketing to drive AI and…
3 Questions to Separate Useful AI Advice From Noise
Much of today's AI advice is questionable. A three-question filter can help marketers separate useful guidance from hype before spending tokens and budget.
