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What the 2016 Welcome Offer Taught Marketers
The 2016 Welcome Offer bundled unlimited 4G data, voice, video and apps, then reached 100M subscribers in 170 days. Here is what marketers learned.
XECH Bets Festive Gifting on Everyday Utility
XECH Technologies launches Gift Smart. Celebrate More., timed to Amazon and Flipkart sale days, leaning on utility-led gifting across travel, workspace and home.
Mia by Tanishq redefines the engagement ring as self-choice
Mia by Tanishq's new film with Aneet Padda flips the engagement ring into a symbol of self-purchase and everyday celebration.
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.
Jio Story: 2016 Changed the Shape of an Ordinary Day
From rationed data and cyber cafe queues to unlimited plans and a phone in every pocket, revisit the everyday shifts Jio triggered after 2016.
Jio Story: Village Calls, Hostel Wi-Fi and Festivals
From village-to-city video calls to hostel hotspots and regional creators, this Jio Story maps India's everyday media shift.
