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Jio Story: Mummy’s Dal Recipe and the Everyday AI Future
When 5G, cloud and AI stop being buzzwords, they show up at the kitchen shelf. Here's what that shift means for marketers.
Goodwipes AI spoof sidesteps a $700K production shoot
OK Future's AI spoof for Goodwipes skipped a $700K shoot and hit 1.5M Reddit views in four days, but the pace was unsustainable.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
US Out-of-Home Ads Hit Record $3.16B in Q2
US out-of-home ad revenue hit a record $3.16B in Q2, up 10.7% YoY, as AI trust issues push marketers back to physical screens.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Agency exits put client secrets in the courtroom
A Bengaluru court grants ITW Catalyst interim protection over confidential information after senior exits, while experts call for sharper agency contracts.
