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Who will own the Indian wall? New paint challengers attack
Birla Opus, JSW Dulux and Pidilite are using manufacturing scale and dealer push to challenge Asian Paints and Berger in India's festive paint market.

AuraCam’s Navratri film gives camphor a contemporary spin
AuraCam's new digital film, Shubh Shuruat, reframes familiar Navratri camphor rituals for a modern audience and marks an auspicious start to the festival.

X Self-Serve Advertisers Up 50% as AI Campaign Builder Launches
X has launched X Lift, an AI tool in X Ads Manager that turns a website URL into a ready-to-launch campaign. Self-serve advertisers grew…

Google Starts 52% of Local Searches, Then Loses the Next Click
At AWNY and Jupiter Festival, AI agents, retail media and open-web anxiety dominated. Fresh data shows Google starts 52% of local searches but keeps…

How Brooks Brothers and Eddie Bauer rebuild legacy brands
An Adweek Adspeak conversation unpacks how Brooks Brothers and Eddie Bauer are turning decades of brand equity into modern retail relevance.

Kirana to Cloud: What Shifts When the Shop Learns to Talk Digital
Inside the corner shop's quiet move from paper ledger to cloud record, and what it changes for the person behind the counter.






