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Jio Story: The Utility Layer in an Ordinary Indian Day
A chai stall UPI scan, a study group call, a family road trip map—normal days run on quiet data. Here's the utility layer and…
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
Dadi’s First Call, the Binger and the Kirana’s Cloud
Five everyday habits show how India moved from data rationing to presence: the saver, binger, kirana, creator and Dadi's first video call.
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
Jio Story: The 170-Day Memory That Outlasted the Offer
Marketers chase attention; shared memory builds belonging. What Jio's 2016 welcome moment teaches about nostalgia as durable brand infrastructure.
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…
