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What Turns a First Video Call Into Everyone’s Memory?
Why a first video call home became a durable shared cultural memory in India, and what marketers can learn from the psychology of collective…
81% of Indian Marketers Still Put Reach Before Attention
A new Beyond Reach report finds 81% of Indian marketers prioritise reach, but just 17% weigh attention quality — and 92% flag measurement gaps.
Jio Story: The 2016 Launch Lesson India’s Marketers Still Use
What the 2016 Welcome Offer taught marketers about resetting category expectations and turning an open data experience into lasting consumer habit.
Quick Commerce Is Making India’s Soda Brands Look Alike
Experts say the chase for quick-commerce trial is flattening Indian soda branding—same colours, fonts and flavours—at the cost of recall and loyalty.
Jio Story: When the Data Meter Gave Way to the Pocket
A look at how 2016's rationed-data habits, cyber-cafe queues and careful downloads became today's always-on pocket culture.
Mobavenue’s PiiX claims 35–50% Apple Ads conversion lift
Mobavenue's new PiiX platform automates Apple Search Ads and claims a 35–50% conversion lift via Custom Product Pages. Pricing and proof are still missing.
