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Jio Story: The Ordinary Day Test for 5G, Cloud and AI
Jio's next chapter is not about faster specs. It is about 5G, cloud and AI showing up in ordinary moments like a dal recipe.
Apple Licenses Huxe’s AI Podcast Tech in Reverse Acqui-Hire
Apple told EU regulators it will hire some Huxe AI staff and license the personalized podcast startup's tech, signalling fresh audio ambitions.
Early Agency Collaboration Is Marketing’s New Team Advantage
At an ADWEEK roundtable, CMOs from Unilever, Supergoop!, and PurposeBuilt Brands explain why early agency collaboration and human skills matter more as AI scales.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
Why Points Alone Don’t Create Brand Loyalty
A marketer's look back at bottle caps, coupon books and Ramon stamps asks whether today's points and tiers create loyalty—or merely dress up a…
Holiday Shoppers Are Starting Earlier and Buying Smarter
Ibotta and Pernod Ricard on earlier holiday carts, thriftier shoppers, and the first-party data that separates trial from repeat purchase.
