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Jio Story: The Five Human Habits Behind India’s Data Shift
The data saver, the midnight binger, the kirana owner, the creator and Dadi's first video call show how a marketing reset became an infrastructure…
Sparx Launches ‘Greatest of Today’ with Tamannaah and Lakshya
Sparx and Mudra reframe GOAT as Greatest of Today for young India, with Tamannaah and Lakshya fronting a 360-degree footwear campaign.
Jio Story: The Psychology of a Shared First Call Home
A first video call home became a shared memory, not a personal one. Here is why brands keep building on moments like that.
ASUS names Raghav Juyal ambassador for accessories push
ASUS has signed actor and dancer Raghav Juyal as its India brand ambassador, leading a new accessories campaign and warranty push.
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
Jio Story: The 2016 Launch as a Marketing Reset
How Jio's 2016 Welcome Offer turned data from a cost into a daily habit, and what marketers still take from that shift.
