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After the Holiday Peak: Turning Seasonal Joy Into Loyalty
How Goodwipes and Roundel turn holiday shopping spikes into year-round habits by solving pain points, showing up at personal moments, and delighting communities.
Honeyjar’s AI PR startup drew 10,000 signups in 24 hours
Honeyjar's AI PR platform attracted 10,000 waitlist signups in 24 hours and counts Nextdoor, Bloomberg Beta and Mission North among beta testers.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.
Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.
