More stories
Legacy Brands Can Rebuild Relevance Without Ditching Their Icons
Adweek's Adspeak panel shares lessons from La-Z-Boy and Brawny on balancing heritage, product innovation and social-first testing.
India Basketball League names Abhishek Iyer as CMO
Former FanCode brand marketing head Abhishek Iyer will lead league marketing at ACG Sports and IBL, with a brief to build fandom and culture.
Zeta’s AWNY Play: Enterprise AI and the End of the DSP
Zeta's AWNY blitz paired acquisitions with an enterprise AI push, while Apple's iOS 27 changes and Olyzon's launch signal the DSP's fading role.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
Kirana to Cloud: The Counter Learns to Anticipate
For the corner shop, moving the khata to the cloud is less about software and more about memory, trust and the quiet choices regulars…
