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Jio Story: The 2016 Welcome Offer’s Lasting Marketing Brief
How the 2016 Welcome Offer reset data expectations, moved the question from cost to capability, and left marketers a reusable trial playbook.
Four films anchor Men of Platinum’s character campaign
Platinum Guild International India launches a four-film Men of Platinum festive campaign featuring Rohit Sharma and Anirudh Ravichander on character.
Jio Story: 2016’s Cyber Cafe Walked So the Pocket Could Scroll
A Jio Story on the quiet 2016-to-today shift: data rationing and cyber cafe queues gave way to always-on habits, local voices and ordinary utility.
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
Jio Story: Local Voices Found Their Daily Stage
From village-to-city video calls and hostel Wi-Fi to regional creators and festival feeds, Jio's data shift gave India's local voices a daily stage.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
