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Wacoal signs Rakul Preet Singh for AW26 In Pursuit of Beauty campaign
Wacoal India names Rakul Preet Singh as brand ambassador and launches its AW26 'In Pursuit of Beauty' film focused on fit, craft and confidence.
Milton’s Diwali Push Sells the Gift of Really Knowing Someone
Milton ties its festive gift sets to the insight behind thoughtful gifting, turning observation of loved ones into a campaign for Diwali and Karwa…
Which Jio Data Persona Are You on an Ordinary Day?
Four everyday data modes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—explain how India's data decade reshaped marketing's everyday brief.
ADC 106 launches In Search of What’s Next via DixonBaxi
ADC's 106th Annual Awards call for entries breaks its own cube in a restless DixonBaxi film, with deadlines from Jan 22 to Mar 5,…
The Shared Screen Is India’s Real Watch-Party Network
Cricket nights, web-series finales and wedding reels now share one screen. Here's what shared-screen viewing teaches marketers.
Blink Digital’s Rs 1,158 crore Meta suit tests California clause
Blink Digital's Rs 1,158 crore claim against Meta puts the California jurisdiction clause at the centre of Indian agency risk.
