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Jio Story: One Shared Screen for Cricket, Finales and Reels
A cricket night, a web finale, wedding reels: one shared screen shows how pop culture becomes a group ritual on a single connection.

Jio Story: Dal, Cloud and AI at the Kitchen Counter
What 5G, cloud and AI mean in everyday language, shown through a mother asking for a dal recipe—and what marketers can borrow from the…

Everytown launches $3M ad push to flip Arizona legislature
Everytown for Gun Safety is spending $3 million on digital and streaming ads in Arizona and four other states, with the goal of flipping…

AGE20’S puts 70:30 Skin First pact on Seoul billboards
The K-beauty brand is mapping Seoul commutes to put its new Skin First Hidden Prep Foundation Pact and ambassador Rei in front of women…

76% of marketers clean up AI output weekly—skills are the fix
Skills gaps and headcount gaps need different fixes. New data shows 76% of marketing leaders spend hours each week correcting AI output.

Kirana to Cloud: From Paper Ledger to Daily Digital Habits
The corner shop's paper khata is becoming a cloud habit. Here's what changes for the shopkeeper, the customer and the marketer.






