More stories
86% Want Protein: California Pistachios Courts Chai Time
Wonderful Pistachios takes The Better Snack to India's tea-time, using OOH, creators and Blinkit as 86% of snackers prioritise protein.
Google India’s AI Mode ad positions Search as a thinking partner
Google India and McCann India launch a Prasoon Joshi-conceptualised campaign showing AI Mode as a guide for multi-step life questions.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.
From Khata Book to Cloud: The Kirana’s New Day
The kirana's familiar khata book is giving way to digital ledgers, reordering how small shops serve repeat customers and see their own business.
Borosil puts everyday friction at the center of new ads
Borosil's new 'Designed for a Better You' campaign uses two films to turn everyday kitchen frustrations into a product-design story for marketers.
Jio’s Ordinary Data Day Behind Chai, Class and Road Trips
Jio's everyday utility is now a chai stall UPI ping, a video-call study group and maps on a road trip: a study in invisible,…
