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AI stretches the consumer journey from 5.5 to 13 touchpoints
Google's Ankhee Bhakoo says AI has stretched the consumer journey from 5.5 to almost 13 touchpoints, rewriting India's festive playbook.
Raymond Lifestyle Picks Publicis Groupe as Marketing Partner
The new Team One Thread unit unites creative, media, performance marketing, CRM, data and technology across Raymond Lifestyle's apparel brands.
Karlo Duniya Mutthi Mein: The Reliance Ad That Sold a Mobile Dream
In 2003, Reliance India Mobile's Karlo Duniya Mutthi Mein turned a mobile connection into a cultural chant and a promise of aspiration.
SocialTAG runs CCAvenue’s first creator campaign at GFF 2026
SocialTAG deployed nine creators across Instagram and LinkedIn to amplify five CCAvenue product launches at Global Fintech Fest 2026.
Ranbir Kapoor Launches Flux Theory Shower Care Brand
Ranbir Kapoor enters the FMCG market as Founder of Flux Theory, a shower-care brand that pairs five screen personas with five personality-led shower gels.
Tata Tea Jaago Re: The Tea Ad That Woke Up Indian Voters
Tata Tea and Lowe Lintas turned a 45-second tea film into a voter-awakening platform in 2008, making purpose-led marketing a boardroom phrase.
