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Big Bazaar’s ‘Isse Sasta Aur Accha’ ad: India’s price promise
How Big Bazaar's 'Isse Sasta Aur Accha Kahin Nahin' catchphrase became shorthand for Indian value retail and changed retail price advertising.
Havas Media names Kunal Chakravarty as ANZ growth head
Havas Media Network has named Kunal Chakravarty as Head of New Business & Marketing for ANZ, uniting media, analytics, entertainment and content growth.
Birla Opus Paints’ Pujo film puts homecoming before paint
Birla Opus Paints has launched a Durga Pujo campaign following a young woman home to rediscover family rituals, created by Leo India.
Raymond Lifestyle Hires Publicis Groupe India for Full Portfolio
Raymond Lifestyle has consolidated its entire brand portfolio with Publicis Groupe India as its first integrated marketing partner in 101 years.
How Liril’s waterfall jingle became India’s shower shorthand
How a 1975 Liril soap film used a waterfall and a wordless jingle to make freshness audible—and changed Indian advertising’s sensory playbook.
Raymond Lifestyle appoints Publicis Groupe for integrated mandate
Raymond Lifestyle moves creative, media, digital and CRM to Publicis Groupe India under a new Team One Thread unit after a reported Rs 300-crore…
