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How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.
BNW Developments Rethinks Luxury Real Estate Ads with AI
BNW Developments and Filament use AI-led storytelling in Curators of Fine Living to swap property features for human emotion.
Interio by Godrej’s UPMODS Campaign Puts Personalisation First
Interio by Godrej's UPMODS film turns a family sofa debate into a lesson in personalisation, backed by 1,750+ possible configurations.
Hershey’s India Finds Comfort in Everyday Chaos
Hershey’s India and TBWA\Lintas have launched a Hinglish-led brand platform that turns daily setbacks into chocolate moments across TV, digital and OOH.
FSSAI Moves Against Nestle India Over Infant Formula Marketing
Food safety regulator FSSAI has begun adjudication against Nestle India over promotional claims for infant formula brands under the IMS Act.
AI Actress Tilly Norwood’s Press Tour Hits Language Glitch
Particle6 Group's AI actress faced awkward interview moments, including switching to Chinese, raising questions about AI-led press campaigns.
