Topic
Tag: Ad Campaigns
11 stories
How Surf Excel Made Dirt a Badge of Kindness
How Surf Excel's Daag Achhe Hain platform turned childhood mess into proof of kindness and changed Indian detergent advertising.
Moomoo’s NYC Transit Takeover Targets 81.4M Impressions
Moomoo's NYC out-of-home push spans 570 MTA and 260 PATH train cars, aiming for 81.4 million impressions around Q2 earnings season.
Dove Real Beauty Sketches: The Ad That Made Self-Doubt Viral
How Dove's 2013 forensic-artist film turned the gap between self-perception and how others see you into one of the earliest global viral ad moments.
Old Spice: The Campaign That Made Real-Time Marketing Famous
The 2010 Old Spice spot with Isaiah Mustafa didn't just sell body wash. It reset how brands use video, speed and character to hold…
Converse’s Global Ad Rollout Exposes Approval Breakdowns
Two Converse ads in 11 days raised racially charged concerns, showing how global-local campaign processes create brand risk—and how to fix it.
CP PLUS Extends ‘Upar Wala Sab Dekh Raha Hai’ to Cricket
CP PLUS becomes Exclusive Third Umpire Partner and powers Umpire Cam in the India-Afghanistan T20I series, linking its tagline to review moments.
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…
WazirX Revives ‘Ramadhir Singh’ to Push Research-Led Trading
WazirX's new OTT film brings back Tigmanshu Dhulia's Ramadhir Singh to warn crypto traders against blindly following online tip groups. Here's why it works.
MS Dhoni Backs SpeakX, Fronts ‘Muh Khol, English Bol’ Push
SpeakX names MS Dhoni brand ambassador after his investment, launching the 'Muh Khol, English Bol' digital campaign with ZeroFifty Mediaworks.