Topic
Tag: ad spending
3 stories
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
PepsiCo shifts $1.9B media account to Publicis
PepsiCo moves its estimated $1.9B global media account from Omnicom to Publicis without a review, and Coca-Cola readies a response.
Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.