Topic
Tag: Ad Watch
4 stories
How Kitna Deti Hai became India’s favourite car question
The throwback story of Maruti Suzuki's Kitna Deti Hai campaign, the film that turned fuel efficiency into India's best-known car-buying question.
Naukri.com Hari Sadu: the ad that sold job hunting
In 2006, Naukri.com's Hari Sadu ad became an early Indian viral hit and proved a job portal could sell a feeling, not a feature…
Amul Doodh Doodh: The jingle that made milk a national chant
A 1990s Amul milk film turned the word doodh into an earworm and made packaged milk feel like a national habit. Here's why it…
NECC’s Sunday Ho Ya Monday Jingle Made Eggs a Daily Habit
How NECC's Sunday Ho Ya Monday, Roz Khao Ande jingle turned a commodity into a daily Indian habit and a template for commodity marketing.