Topic
Tag: advertising trends
3 stories
CTV Is Changing How Ads Are Made, Not Just Where
CTV targeting, longer watch times and festive trust signals are pushing brands to rethink creative strategy, ETBrandEquity's latest CTV Dossier shows.
Embassy Origins picks Natural Intelligence over AI
Embassy Developments flips real estate advertising by putting brand philosophy before the project, contrasting AI with nature-led, biophilic design.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.