Topic
Tag: Adweek Brandweek
3 stories
Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.
Zoom Bets on Colin Jost to Make B2B Comedy Iconic
Zoom is expanding its brand beyond video calls with Colin Jost and No Notes. Here's why the company is betting on self-aware B2B comedy.
How JLL’s CMO Unified a Fragmented Global Marketing Team
JLL CMO Siddharth Taparia turned 100 websites and no metrics into one brand platform, performance-linked bonuses, and shared AI.