Topic
Tag: agencies
3 stories
What Agencies Winning on TikTok Do Differently
Agency leaders from Power Digital and Adquadrant share how TikTok-first media buying, incrementality tests and AI creative drive growth.
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.
Behr CMO: AI Can’t Replace Great Agencies
Behr Paint CMO Andy Lopez explains why color paralysis matters, how AI should create capacity, and what great agency partners still do better.