Topic
Tag: agency new business
4 stories
Publicis pitches CEOs, not CMOs; Q3 revenue up 5%
Publicis Groupe is selling AI transformation directly to CEOs, bypassing the CMO. Q3 net revenue rose 5% to €3.529 billion, with PepsiCo won without…
24 Seven turns three agencies into one new business engine
Talent firm 24 Seven has unified new business for SketchDeck, Markacy and Futureman, creating one intake team that pitches the right shop for each…
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
How Publicis Keeps Winning Big Accounts Without Pitches
Publicis has added PepsiCo, Microsoft, Paramount and LVMH work without formal pitches. Here’s why the model is gaining ground and where the risks remain.