Talent firm 24 Seven has consolidated new business for three agencies it bought late last year. The group, called 24 Seven Agencies, combines design specialist SketchDeck, performance and digital shop Markacy, and experiential and content firm Futureman under one go-to-market motion without merging their operations.
Each new opportunity now passes through a single intake team staffed with the three founders and new business leaders from 24 Seven. The team diagnoses the client problem first, then routes the brief to one agency or a tailored combination.
Removing the overlap
SketchDeck founder Chris Finneral described the structure as a joined-up frontline client services strategy team. Because each shop has a distinct specialty, the agencies are not chasing the same work or cannibalizing each other.
That separation also preserves commercial range. The group can still take on a single project for a mid-market client, Finneral said, while also pursuing RFPs worth more than $10 million.
- 24 Seven’s 80-to-100-person new business team creates a built-in pipeline for the agencies.
- Clients can start with one shop and expand into others as new needs emerge.
- Each brand keeps its own identity, specialty and delivery model.
Early cross-sell evidence
Markacy founder Tucker Matheson said a financial services client he did not name needed creative support around media work. SketchDeck stepped in, while Futureman began pitching AI-driven creative elements. “We’ve been able to open it up because we have the different services,” he said.
On the brand side, Christian Brunone, who oversees DTC marketing for the Greg Norman Collection and brand strategy for golf firm Dunning, said the group helped launch CTV campaigns that were not previously in the marketing mix. “We need strategic partners, not executional partners,” he added.
Staffing keeps it lean
The 24 Seven parent company offers a staffing mainline that helps the agencies avoid heavy fixed costs. Futureman has added only one full-time employee since the acquisition, according to founder Jamey Barry, while its bench of contractors and go-to producers has grown substantially.
That model extends into helping brands in-house. Through Sage, a 24 Seven unit, the agency founders provide project management oversight, governance and stakeholder reporting. Matheson said the group recently helped a Fortune 50 tech brand set up that kind of in-house support.
What marketers should watch
For marketing leaders, the structure is a test of whether a shared intake function can act as a strategic partner rather than a routing desk. If it works, it offers a single relationship with access to multiple specialties, and gives mid-sized agencies a way to compete for bigger briefs without losing the flexibility that made them useful in the first place.
Source: Digiday
