Topic
Tag: agency strategy
2 stories
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Havas grows 2.5%; second-tier holdcos still blur
Second-tier holdcos are pitching scale with agility, but consultants say only a few have a clear enough story to survive the Red Ocean.