Topic
Tag: Apple
10 stories
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
Samsung’s $1,899 Z Fold8 Ad Mocks iPhone Duo Display Cracks
Samsung’s Canadian Instagram campaign highlights iPhone Duo display cracks and pitches the $1,899 Galaxy Z Fold8 as the experienced alternative.
WPP CEO: 400 data partners cushion Safari identity block
WPP says Apple's Safari identity-resolution block barely touches its InfoSum stack, with nearly 400 data partners cushioning the shift.
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Apple Licenses Huxe’s AI Podcast Tech in Reverse Acqui-Hire
Apple told EU regulators it will hire some Huxe AI staff and license the personalized podcast startup's tech, signalling fresh audio ambitions.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
How Apple’s 1984 Super Bowl ad created the launch film
The film that turned a Super Bowl slot into a cultural event, launched the Macintosh and changed how tech brands tell stories.
Samsung Mocks Apple iPhone Duo with Tim Cook Stunt
Samsung New Zealand taps a Palmerston North local named Tim Cook to promote the Galaxy Z Fold8 as Apple enters the foldables race.