Topic
Tag: ASCI
3 stories
ASCI Finds 60 of 60 Nutraceutical Ads Violate Its Code
ASCI reviewed 61 nutraceutical ads between July and September 2026; the 60 completed cases all violated its code on claim substantiation.
ASCI Issues AI-Generated Content Labelling Rules for Ads
India's ad watchdog has released final rules on when AI-created and AI-enhanced ads must disclose synthetic content, and what stays prohibited.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.