Topic
Tag: Auto Marketing
5 stories
How Kitna Deti Hai became India’s favourite car question
The throwback story of Maruti Suzuki's Kitna Deti Hai campaign, the film that turned fuel efficiency into India's best-known car-buying question.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed 19-year-old para archer Sheetal Devi as brand ambassador, extending a relationship that began in 2023 under Samarth by Hyundai.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed World No. 1 para archer Sheetal Devi as brand ambassador, deepening a purpose-led push around inclusion and accessibility.