Topic
Tag: Automotive Marketing
3 stories
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Hyundai BAYON Name Reveal Sets Up New SUV Launch in India
Hyundai Motor India has revealed BAYON as the name of its upcoming intelligent SUV. The name-reveal film sets up a larger launch narrative.
Why EVs Need Different Tyres, And What Ceat’s CMO Is Doing
Ceat CMO Lakshmi Narayanan B on why EVs chew through tyres faster, the consumer awareness gap at replacement time, and the shift to EV-ready…