Topic
Tag: Automotive Marketing
7 stories
Apollo Tyres appoints new marketing and Vredestein heads
Apollo Tyres names Kanika Juneja as marketing head for India and South-East Asia, and Abhineet Kothari to lead Vredestein in India.
17 years of brand relevance work lands Volvo Car India top job
Volvo Car India elevates Anuj Somani to head, integrated marketing and performance after five years and four roles at the automaker.
Volvo Auto India appoints Karan Arora as marketing & PR director
Volvo Auto India names Karan Arora as director, marketing & PR. The luxury marketer brings over 15 years of auto and real estate experience.
Hyundai takes CX beyond dealerships with one-day camps
Hyundai Motor India is bringing sales, service and exchange experiences to residential communities, fuel stations and shopping hubs on 4 October.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Hyundai BAYON Name Reveal Sets Up New SUV Launch in India
Hyundai Motor India has revealed BAYON as the name of its upcoming intelligent SUV. The name-reveal film sets up a larger launch narrative.
Why EVs Need Different Tyres, And What Ceat’s CMO Is Doing
Ceat CMO Lakshmi Narayanan B on why EVs chew through tyres faster, the consumer awareness gap at replacement time, and the shift to EV-ready…