Topic
Tag: BFSI Marketing
4 stories
Mastercard’s 6,000-campaign lesson on marketing ROI
ETBrandEquity and Mastercard gathered BFSI leaders on balancing performance spend and brand ROI. Key figures: 6,000 campaigns, a 60:40 split.
DSP Bets on Search Intent Over Returns Hype in New Campaign
DSP Mutual Fund split its Multi Asset campaign by investor intent, using AI to sort 100+ search queries. Marketing head Abhik Sanyal on data…
Spark Asset Management Rebrands To Spark Capital Investment Mgmt
Spark Capital Group's asset management arm becomes Spark Capital Investment Management, a name-and-identity refresh covering ₹4,340 crore in PMS and AIF assets.
AMFI Names Ravi Kumar Diwakar VP to Lead Public Relations
AMFI has appointed Ravi Kumar Diwakar as Vice President to lead public relations, media engagement and strategic communications for the mutual fund industry.