Topic
Tag: brand activism
2 stories
Ben Cohen Enlists Marketers to Free Ben & Jerry’s
Ben Cohen's Brandweek brief asks marketers to design a sub-$20,000 guerrilla campaign to pressure Magnum to sell Ben & Jerry's.
Unbreak Britain Billboard Shifts From Diagnosis to Hope
The sequel to the Broken Britain Billboard debuts in Whitechapel, using OOH design to reclaim the Union Jack as a shared creative asset.