Topic
Tag: Brand Building
3 stories
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Khumaar Marks 20 Years With 500-Strong Mumbai Music Night
Bipin R Pandit's Khumaar completed 20 editions on September 4 in Mumbai, drawing nearly 500 music lovers — and offering lessons in owned event…