Topic
Tag: Brand Building
7 stories
Colgate names new marketing EVP amid Rs 314.82 cr ad spend
Colgate-Palmolive India names Akash Parekh EVP marketing from 1 December as Gunjit Jain exits; Q2 ad spend rises to Rs 314.82 crore.
Cadbury Gorilla: The 2007 Ad That Sold Joy, Not Chocolate
In 2007, Cadbury Dairy Milk and Fallon London turned a drumming gorilla into a global ad phenomenon. Here's why it still matters to marketers.
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
Kanika Juneja exits Nestlé, steps down as Maggi marketing head
Nestlé India's Maggi Noodles category marketing head Kanika Juneja exits after six years. Here’s what her brand-building stint signals for FMCG marketers.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Khumaar Marks 20 Years With 500-Strong Mumbai Music Night
Bipin R Pandit's Khumaar completed 20 editions on September 4 in Mumbai, drawing nearly 500 music lovers — and offering lessons in owned event…