Topic
Tag: brand character
2 stories
How Compare the Meerkat Made Compare the Market Famous
The 2009 VCCP campaign that turned a soundalike joke into a beloved meerkat and made a UK price comparison site a pop-culture fixture.
Old Spice: The Campaign That Made Real-Time Marketing Famous
The 2010 Old Spice spot with Isaiah Mustafa didn't just sell body wash. It reset how brands use video, speed and character to hold…