Topic
Tag: brand growth
2 stories
Kantar ties customer experience to 2.5x share lift
Kantar and Qualtrics launch Experience Impact to connect CX, brand tracking and operational data—and show which moments build brand equity.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.