Topic
Tag: brand partnerships
18 stories
Women’s Sports Are Writing a New Brand Partnership Playbook
At Brandweek 2026, Scripps Sports and PWHL leaders shared why athlete storytelling and fan-first sponsorships are redefining women’s sports marketing.
How HYROX India Scaled to 15,000 Racers with Zero Paid Ads
HYROX India has grown from 1,600 to around 15,000 participants with zero paid marketing, relying on community word-of-mouth and selective brand partnerships.
Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.
Zee’s Sa Re Ga Ma Pa 2026 Signs 20 Sponsorship Deals
Zee's Sa Re Ga Ma Pa 2026 has locked 20 sponsorship associations with 15 brands across TV, digital and CTV ahead of its September…
Rinku Singh Joins EMW Global as First Cricket Signing
EMW Global signs India cricketer Rinku Singh as its first cricket talent, supporting cross-border brand deals via a new India headquarters.
Swiss Beauty Enters Bigg Boss 20 as Special Partner
Swiss Beauty has joined Bigg Boss Season 20 as special partner in makeup, with in-house presence, a branded segment and ads running until October…