Topic
Tag: brand partnerships
18 stories
83% of B2B marketers are now running influencer programs
B2B creators are turning expertise into paid partnerships as 83% of marketers pursue influencer programs, with entertaining creators gaining ground.
Lxme IWL Built to Shine puts earned stories first
The Lxme Indian Women's League and Capri Sports have launched a fashion-meets-football photoseries to make women footballers more visible.
Kohler takes luxury design to the fairway at India Championship
Kohler India is now an official partner of the DP World India Championship 2026, using a fan-zone activation to reach golfers and luxury consumers.
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
JEEVMEDIA promotes Arpita Sen to Head of Talent after a year
JEEVMEDIA elevates Arpita Sen to Head of Talent a year after she joined as an intern, signalling a shift toward creators as long-term brands.
Dear Media’s $50M-$100M Run: Drop the Script
Amanda Hirsch and Dear Media say podcast brand deals perform best when hosts shape the message. Scripts, they say, are the biggest brand mistake.
Amex Turns Harry Styles Fandom Into a Cardmember Perk
American Express is turning Harry Styles fandom into a cardmember perk, pairing presale access and 16-city pop-ups with a 26-country sweepstakes.
Doraemon launches 360° campaign for India theatrical release
Doraemon's 45th film is rolling out across India with OOH, digital, radio, school outreach and retail ahead of its October 2 theatrical release.
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
Michelob Ultra Makes Multiyear NHL Sponsorship Official
Anheuser-Busch's Michelob Ultra becomes the official U.S. beer sponsor of the NHL, adding Stanley Cup Playoffs, Final and team packaging rights.
Ai+ Smartphone Named Powered By Partner for India’s NZ Tour
Ai+ Smartphone signs on as Powered By Partner for India's 12-match cricket tour of New Zealand, spanning T20Is, ODIs and Tests from October 22.
Goodwipes Is Using Liquid Death Collabs to Disrupt Bathroom Aisle
Goodwipes is pairing shock-value collabs—from Liquid Death to Olipop—with existing taboos to challenge Big Toilet Paper and build fame.