Topic
Tag: brand platform
5 stories
BIG W’s new Christmas film puts mums at the finish line
BIG W and 72andSunny return with How good’s Christmas?, using real mums and a familiar character to sell the calm after the Christmas rush.
Raymond’s Complete Man: The Suit That Sold Aspiration
How Raymond's The Complete Man turned a first tailored suit into a benchmark for Indian premium menswear advertising, and why the platform still runs.
Raymond’s Complete Man: The Ad That Sold an Idea
How Raymond's long-running Complete Man platform turned suiting fabric into an emotional promise and became a masterclass in brand consistency.
Assetz puts design at centre of Life Reimagined campaign
Bengaluru developer Assetz turns balconies, lobbies and play areas into a design-led brand platform for lasting recall.
Hershey’s India Finds Comfort in Everyday Chaos
Hershey’s India and TBWA\Lintas have launched a Hinglish-led brand platform that turns daily setbacks into chocolate moments across TV, digital and OOH.